2 exits | 10+ products | 7 yearsAleksei Balchunas

I built 10+ products, sold 2, killed the rest, and kept the notes.

Two Exits Later is my operator memo on the real work behind consumer products: growth experiments, hiring calls, AI in production, infrastructure, marketplace economics, and the mistakes that only appear after launch.

or explore the Funding Map, with live data on 283 companies funded in 2026

Reading People - A Founder's Field Guide cover
Free founder field guide

Screen CVs with AI.
Interview Smarter.

A practical guide for using an LLM to shortlist faster, spot candidate patterns, and know what to probe in the first 15 minutes.

Field notes, not science. Use it as a first-pass lens, never as a hiring verdict.

02

Selected work

Selected cases show what was built, what broke, and what transferred to the next bet.

Commerce growth

TikTok CPI $0.09, paid CAC $8

Problem: The consumer commerce funnel had thin margins, and standard CAC math was misleading.

Result: Live commerce experiments reached $0.09 TikTok CPI and $8 paid CAC per buyer, with documented unit economics.

AI in production

Stable Diffusion API in 2 days

Problem: Competitor shipped an AI image product; we had no backend and two weeks felt too long.

Result: Production API live in 48 hours on serverless AWS. The hard part wasn't the build. It was everything after launch.

Infrastructure

Serverless at founder scale

Problem: Tiny teams can't carry heavy infra across 10+ products.

Result: Repeatable Lambda/DynamoDB/S3 stack from Hypee through cheap.market. I still write the production code myself.

03

The Hunt

Between building companies, I do one thing obsessively: I take the whole venture market apart to find where the next one hides.

Every month I map every funding round I can find, by stage, business model, monetization, capital intensity, and geography. Not to report the news. To answer one question for myself: where is the money going, where is it not going, and what does that leave open to build?

It started as my own research for choosing company #3. It turned into something worth sharing.

Funding Map | updated monthly

283 companies funded in 2026, fully filterable. Where venture money went, and where it didn't. Founders read it for the white space. Investors read it for the trend.

Explore the map ->

Filter it yourself. Full access is free with the memo.

04

Writing

One operator memo with real metrics, product decisions, and lessons from 10+ consumer products and 2 exits.

Also on
05

Work with me

Two focused routes for founders who need hands-on delivery or an experienced second set of eyes.

06

Contact

Founders, funds, and operators working in consumer products, marketplaces, cross-border commerce, or applied AI.

Aleksei Balchunas
Location
Phuket, Thailand | GMT+7